How VO5 promoted their new line by leveraging Spotify

VO5 was looking to run a web-based promotion together with Spotify. They were planning to promote their latest line of products by offering a Spotify promo code to everyone who used their 2 for £5.50 sale. Once purchased, entrants would then be eligible for a 1 month Spotify Premium membership. 

The Solution

Ovato Technology offered use of our rich competition module, through which we integrated with the client’s website to verify receipts and capture all entrants, their profile data and their subscription preferences.

As above, the client was then able to automatically pick winners through our independently-verified draw mechanic at which point they were assigned a unique Spotify code. The draw mechanic also triggered an SMS to these winners containing their unique code.

The Result

The TractionNext platform offered a one-stop-shop for all client needs, ranging from data capture, a verified draw mechanic, the scope to utilise Spotify’s unique redemption codes and the ability to deliver SMS to those winners.

Next Step

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