Unilever & Traction Digital: Celebrating 10 Years of Partnership

We believe our greatest assets are reflected in the relationships we build. When an important milestone such as the 10-year anniversary of a longstanding and successful relationship with Unilever comes about, it’s important to celebrate and reflect on some of the outstanding milestones we have achieved together throughout our journey so far.

As the eCRM partner for Unilever in the UK and ANZ, Traction Digital store all Unilever consumer profile data in a single customer view for these markets. With the inclusion of Unilever Food Solutions Plan, Traction Digital have rolled out communications to 67 countries and regions.

150 million times a day, someone somewhere chooses a Unilever product

Traction Digital Managing Director, Adam Quirk says of the relationship; “Over the last 10 years it has been an absolute privilege to work with one of the world’s most successful and sustainably ethical companies. We have enjoyed underpinning the Unilever brands consumer communications in a range of territories and look forward to continuing the partnership into the future.”

Unilever is the world’s third largest consumer goods company, producing food, beverages, cleaning agents and personal care products across the globe, with an impressive portfolio of over 400 brands.

Unilever make some of the best known brands in the world, and those brands are present in 98% of households across the UK. Globally their products are used by 2 billion people every day.

How Traction Digital & Unilever came together

The partnership began in Australia, where Traction Digital were introduced to Unilever. 2006 marked the year Traction Digital became the eCRM platform of choice for Unilever in Australia and New Zealand. Later that year became they became the mandated partner for Unilever UK, for all brands across the region.

Through Unilever Food Solutions, Traction Digital have rolled out communications to more than 67 countries and regions. Traction Digital provide Unilever with email welcome programs, a prebuilt library of web forms, email & SMS communications, game based competitions, text-to-win, multi-channel instant win competitions and on pack code competitions.

With data collection and management on the one platform, Unilever’s individual brands have the ablity to broaden their offering across the portfolio.

Key milestones, successes and stand out case studies.

Over 10 years there have been quite a few! But we have narrowed it down to a few standouts to share.

Acquisition & engagement services

Unilever work strategically, consulting with Traction Digital on competition and promotion mechanics. With a focus on simplifying complex pathways to entry, Unilever are able to boost sign up and engagement results. The ability to repackage the competition mechanics to use across Unilever’s many brands has produced considerable commercial value.

Partnering into the future

Unilever is committed to making sustainable living commonplace, with brands that help people feel good, look good and get more out of life.

Unilever acknowledge that responding to a changing world is simultaneously more global and more fragmented requiring a fast and nimble approach to win against global and local competition.

The partnership with Traction Digital enables Unilever to leverage the scale of their portfolio, implementing streamlined digital solutions and cost savings, with the value passed onto their customers. The strategy aligns with Unilever’s sustainable living plan: Securing long term value creation by driving more growth, less waste, less risk and more trust in their business.

Unilever’s products are sold in 190 countries and they employ 171,000 people globally

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