Lead Scoring

Curious about who your top performing customers are? Want to know which customers are in danger of dropping out?

TractionNext’s Lead Scoring feature lets you assign points to customers based on their behaviours and interaction with your brand. The higher the score, the more likely they’ll be a customer for life. From there, you can collate the points into a score that can be used to create customer segments.

This allows you to focus on your high priority leads so you’re not wasting time and money targeting those who are far less likely to convert.

Lead scoring also helps you identify customers that may need some additional nurturing so you can create unique reactivation campaigns based on their order history, or items they may have left in their shopping cart.