Email Marketing

With flexible email building options, dynamic personalisation and custom reporting to enable you to implement a better email marketing strategy.

Flexible email building options

We have plenty of flexible design options and builder tools to ensure your marketing campaigns stand out from the crowd. Our templates can be shaped to suit your campaign and are simple to set up, allowing you to define your target audience, add tracking options and add custom imagery in minutes.

Advanced Dynamic Content

Automate different content based on customer preferences and attributes, in-code formulas, or behaviour to improve value and relevancy. Then watch your previews update live as you test through the emails that different recipients would receive.

Automated A/B testing

A/B testing can help determine the message which achieves the most positive results, improving engagement and conversion rates. Optimise your email results by open or click through rate, utilising multiple subject line and from name/addresses.

Mobile-Friendly and Responsive

With mobile opens now accounting for over 50% of email opens, responsive design is a must. Easily build mobile-ready emails with the mobile-responsive custom blocks in our Drag and Drop editor. Preview in real time, and adapt content according to device.

Tracking & Deliverability

Link tracking with Google Analytics and Litmus Testing can be turned on, without jumping into email HTML. To ensure your emails make it to customers’ inboxes, we monitor deliverability and set up a dedicated IP for every client.

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Marketing Automation

Easily build automation workflows across email and SMS, form interactions and customer records with our drag and drop flowchart builder.

Easily build automation workflows across email and SMS, form interactions and customer records with our drag and drop flowchart builder.

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Insightful reporting

In-depth delivery reports help you pinpoint success and failure factors, while benchmark and hotspot reports help you improve content to further engage. Prefer insights over data? We can tailor custom reports to your specific requirements.

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Lead Tracking

Want to know who your top performing customers are? Or see which ones are in danger of dropping out? Our Lead Scoring feature allows you to assign points to your customers based on their behavior and interaction with your brand. These points can then be collated into a score that can be used to segment your customers for reporting purposes, or to trigger campaigns such as reward programmes or churn management campaigns.

Book a Demo

Get in touch and discover what a fully integrated digital marketing platform can do for you!