Thinking about creating a customer journey?
Check out just a few of the campaigns we’ve created for brands including Unilever, Lion and Diageo.
Case Study: Building databases through marketing automation
Pioneer is a Japanese multinational corporation that specialises in digital entertainment products, based in Tokyo, Japan. The company was founded by Nozomu Matsumoto in 1938 in Tokyo as a radio and speaker repair shop, and its current president is Susumu Kotani. The Australian business focuses on Home/DJ/Car audio and electronics. Challenge Pioneer’s main goal was to build the database
Case Study: Increasing Magnum’s customer data through POS
Magnum is an ice cream brand designed for the ‘Pleasure Seekers’ owned by the British/Dutch company Unilever and sold as part of the Heartbrand line of products in most countries. Challenge Strategic problems: Unilever wanted to capture customer data on iPads at the point of sale in their pop-up ‘Pleasure Store’. A competition
Making it personal with Marmite
Marmite is a savoury spread made from yeast extract since 1902 and currently owned by Unilever. It took a couple of years to perfect the recipe and for the British public to warm to the spread’s distinctive Love it or hate it, you’ll have an opinion on the
Behind the scenes of a National Lottery competition
Creating an online competition that runs smoothly involves an end to end solution that encompasses marketing strategy and robust technology. The National Lottery UK teamed up with Ovato Technology for a competition with a peak volume of 5400 entries per hour. The stakes were high but so was
Future Proofing Retail in the Wave of Emerging Tech
It is an exciting time for technology and innovation, with the consistent arrival of new start-ups, new technology and Government funded projects. It seems like every day a new app or exciting digital product arrives on the scene, ready to improve our lives and...
How Unilever’s Dove Men+Care boosted awareness with a multi-channel, collaborative promotion
Ovato Technology worked with Unilever Australia on the Dove Men+Care “Journey to Strength” collaborative promotion providing technical scoping, campaign setup, mechanics and testing to support a multi-channel and multi-partnership promotion. Challenges Promotions...
Lion Increase Engagement by 34% with Personalised NRL Club Promotion
Ovato Technology provided setup, mechanics, testing, campaign management and reporting for 14 competition communications for Lion brands Tooheys and XXXX GOLD. In addition to this Ovato Technology modernised existing 3rd party email templates with mobile responsive design. Challenges Acquire new email subscribers for Tooheys and XXXX GOLD Qualify and engage
Enriching Marketing Ecosystems with Data Insights & Automation
Ovato Technology carried out a full data base cleanse and implemented an ongoing data maintenance and automation strategy. Implementation of the Traction marketing platform was completed, with transition of postal and SMS databases to a consolidated and cost effective...
Creative campaign pledge drives ongoing engagement – Go the Maroons!
Ovato Technology worked with Lion on the ‘XXXX State of Origin Interactive Pledge’ promotion providing technical scoping, campaign setup, mechanics and testing. The project included campaign management and reporting for three separate competition functions and prize...
Australia’s Largest Liquor Promo Lifts Category Sales by 5%
Customer acquisition partnership As customer acquisition experts, Ovato Technology collaborated with Lion to re-engage existing customers and reach a new audience. Ovato Technology’s main focus was to develop efficient and effective digital solutions to deliver the...
Booking luxury at award-winning Meritus Hotels & Resorts
Ovato Technology helps hotel chain manage complex email campaigns using Adobe Campaign. Challenges • Reach global customers through email campaigns• Integrate campaign and booking systems to create a single location for customer information• Manage campaigns in-house...
“Hit the Button” promotion acquires over 100k entries tied to sales
Toohey’s Extra Dry is one of Australia’s most popular beer brands, owned by Lion, a leading beverage and food company with a portfolio of market leading brands in Australia and New Zealand. Lion have been using Traction since 2008 for their digital communications with many beer and wine consumers. With
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