TractionNext Blog

The first email marketing message dates back to 1978, when Gary Thuerk, then of Digital Equipment Corp. sent it out on ARPAnet, a forerunner to the Internet Even though many other platforms and channels have emerged in the past 43 years, email marketing remains one of...

As more brands turn their attention towards channels like social media, push notifications and email, you may wonder if the sun has set on SMS marketing. But there’s a reason it has been around for so long: it works. And in an increasingly cluttered marketing...

Most marketers these days know that because consumers are spread out across multiple platforms, brands need to take a multi-channel approach to marketing. But a lack of time and proper resources prevents nearly one-quarter of marketers from implementing this strategy....

2020 may be behind us now, but the new year poses plenty of challenges and obstacles for marketers. The online marketing constantly evolves, and last year, it did so rapidly.  Your ability to swiftly embrace changing customer behaviour will provide a serious advantage...

No matter your size, consistent communication is essential for your customers. Competition is everywhere and if you don’t respond to your customers in a timely way, they will find someone who will. Automation is helping businesses make the most of their marketing...

Last weekend, I went shopping for the first time in months. As I went from shop to shop, I of course had to provide my personal details upon entering each store. What I noticed is that there’s no clear-cut guidance for local businesses on collecting customer info. How...