TractionNext Blog

As data breaches continue to rise around the world, businesses everywhere are looking to strengthen their data security system. But it’s not just about having good tech by your side – you also need to take the time to educate all team members to ensure they understand...

Email marketing has come a long way from the days of dial-up Internet, daggy webpage design and website visit counters. But if your copy hasn’t kept pace, you won’t be able to convert your customers. Think of your email marketing efforts as constructing a house. You...

Like the hammer of Mjolnir to Thor, or the Lasso of Truth to Wonder Woman, customer data is a marketer’s most valuable tool But like all great assets, it needs upkeep. After all, leading marketers are 72 per cent more likely than the mainstream to invest in quality...

Your customers are hear for a good time – or at the very least, an easy one. Nearly three-quarters of consumers say they’ll keep shopping with a brand based on experience alone., Customer Experience (CX) is the difference between your customers staying loyal to your...

It’s the moment every marketer dreads: you pour your blood, sweat and tears into your latest email marketing campaign, you hit send, cross your fingers, and then… the unsubscribe notifications start coming in. Of course, you’re bound to receive some unsubscribes and...

Thanks to their convenience and power, smartphones have become an indispensable part of our lives. Their ubiquity will only solidify, as it’s predicted we’ll see 4.3 billion smartphone users by 2023. It’s a no-brainer to reach customers on the device that’s glued to...