Advanced Technology
in a unified platform

With even more features, flexible email building options

and a more functional user interface for improved operational efficiency.


Obtain new customer preferences.

The Competitions module allows users of all skill levels to quickly build and launch a competition into market, creating a lead generating powerhouse for your sales and marketing funnel. 


Marketing Automation

Start new conversations and conversions.

Use customer interactions and anniversary triggered messages to spark real time and ongoing engagement. Start new conversations and conversions with the visual automation builder, to easily build, manage and edit automation workflows – with live thumbnail previews.

Flexible email building options

Accommodating everyone in your team.

Whether you want to use drag & drop with customisable building blocks & templates, HTML code editing with live preview, WYSIWYG visual editing, or ZIP/content upload.


Contact management

Add, edit and manage contacts

Quick search primary fields. Advanced search mode allowing you to specify full search criteria. Manage contacts with Lists, Segments and Behavioural Measures.

Single customer view

Get a big picture view of each customers attributes.

Automated A/B testing

Optimise email results

A/B testing can help determine the message which achieves the most positive results, improving engagement and conversion rates. Optimise your email results by open or click through rate, utilising multiple subject line and from name/addresses.


Insightful reporting

Detailed reports

In-depth delivery reports help you pinpoint success and failure factors, while benchmark and hotspot reports help you improve content to further engage. Prefer insights over data? We can tailor custom reports to your specific requirements.


Link tracking with Google Analytics and Litmus Testing can be turned on, without jumping into email HTML.

Mobile preview

See how your email will appear on mobile devices.

With mobile opens now accounting for over 50% of email opens, responsive design is a must. TractionNext allows you to easily preview how your email design & content will appear on mobile devices.


Next Step

Get in touch and discover what a fully integrated digital marketing platform can do for you!


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