Discover all our
exciting features

Built for your projects, your workflows,

your goals, your team.

Flexible email building options

Accommodating everyone in your team – whether they want to use drag & drop with customisable building blocks & templates, HTML code editing with live preview, WYSIWYG visual editing, or ZIP/content upload.

Visual automation builder

Easily build, manage and edit automation workflows – cross between email and SMS, form interactions and updating records via drag and drop.

Trade & consumer promotions

A self-service competition tool, with handling house and customer service interfaces to accelerate and optimise the execution of consumer promotions. A proven marketing tool which results in a rich source of data, increased engagement, more subscribers and higher sales.

Single customer view

Get a big picture view of each customer’s interactions and attributes. Every email, SMS, social campaign, competition or promotion and more can help enrich what you know, and power more engaging content.

Mobile-friendly & responsive

Easily build mobile-ready emails with custom blocks in drag & drop. Preview in real time, and adapt content according to device.

Connect across multiple channels

A platform with multi-channel capabilities. Enhance email campaigns with online integration and SMS communications to drive engagement. Use SMS to support promotions, competitions and sending instant event reminders or confirmations.

Strategic campaign management

Our services team can turn platform features into marketing value – from running a promotion to grow your subscribers, to managing and implementing the customer lifecycle and personalisation of content.

Detailed reporting

In-depth delivery reports help you pinpoint success and failure factors, while benchmark and hotspot reports help you improve content to further engage. Prefer insights over data? We can tailor custom reports to your specific requirements.

Trigger conversations

Use customer behaviour and anniversary triggered messages to spark ongoing engagement and start new conversations and conversions.

Automated A/B testing

Optimise email results by open or click through rate, subject line, pre-header and from fields.

Registration forms, surveys & polls

Easily create or edit forms with drag & drop builders, and streamline sign-ups with Facebook connect. Then simply drop the HTML where your forms need to be. Pre-filling customer data is easy as form builders are fully integrated into the platforms.

Tracking & Deliverability

Link tracking with Google Analytics and Litmus Testing can be turned on, without jumping into email HTML. To ensure your emails make it to customers’ inboxes, we monitor deliverability and set up a dedicated IP for every client.

Advanced dynamic content

Target and manipulate content based on customer preferences and attributes, in-code formulas, or behaviour to improve value and relevancy. Then watch your previews update live as you browse through the emails that different recipients would receive.


Full disaster recovery environments. Multiple-user accounts with different levels of permission.

Lead Scoring

Score prospects and customers based on their behaviour and interactions. Track your most engaged customers and trigger campaigns based on their current or historic value.


Traction Next Marketing Automation Package

Each of our plans provide full access to the modules as shown below and are customised to you to ensure you pay the best rate for the volume of activity you need, both now and as you grow. Our pricing is based on the volume of marketing communication activity you execute and are calculated either per subscriber or per activity.

Email Campaigns
Advanced Dynamic Content
Automated A/B Testing
Campaign Scheduling
Dynamic Campaign Segmentation
CAN SPAM Compliance
Custom Sending Domain
Customizable Templates
Distribution Management
Drag & Drop Email Builder
Drip Marketing
Email & Click-Through Tracking
Advanced WYSIWYG HTML Editor
SMS Campaigns
Customizable Templates
Campaign Scheduling
Campaign Segmentation
Landing Pages
Dynamic Content
Advanced WYSIWYG HTML Editor
Campaign Tools
Asset Library with File Upload
Contact Management
Blocklist Management
Contact Database with multiple Customer
Custom Contact Fields
Custom Import and Export Profiles
Custom Interaction Types
Manage And Segment Contacts
Multiple ID Match Keys
Scheduled Imports and Exports
Single Customer View
Custom Data Fields
Mobile Responsive Custom Forms
Customizable Templates & User Form Styles
Drag & Drop Interface
Easy Integration
Advanced WYSIWYG HTML Editor
API Integration
PieSync Integration
Facebook Integration
Reporting and Administration
Activity Dashboard with Campaign & ROI Analysis
Activity & Behavior Tracking
Approval Process Control
Multiple User Accounts
Permission Management inc. Custom User Permissions
Real Time Reporting
Tracking With Google Analytics & Litmus
Abandoned Cart Alerts
Anniversary Email
Automatic Notifications
Custom Automations
Customizable Messaging Templates
Event Triggered Actions, emails & conversations
Multi-Channel Marketing
Visual Workflow Editor

Next Step

Get in touch and discover what a fully integrated digital marketing platform can do for you!


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