Category: Marketing Automation

How an all-in-one platform will solve your marketing struggles

How an all-in-one platform will solve your marketing struggles

Customers are more reachable than ever. And while the smartphone has become a focal point of communication thanks to social media, email and text messaging, it’s important to communicate with your customers in the way they want. After all, it doesn’t take much effort to ignore something you don’t want

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How to build your eCRM programme

How to build your eCRM programme

It’s common practice for businesses and brands to have an email marketing programme. After all, email still remains king of the marketing channel, with a $44 ROI for every $1 spent. If you’re a good marketer you would have segmented your email database and sent out personalised email content based

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How to get the most out of your email marketing campaign

How to get the most out of your email marketing campaign

Despite the prevalence of other digital communication tools, from text messaging to social media, email continues to be a vital channel. At present almost 4 billion people are using email and are showing no signs of stopping. When done well, email lets you engage an audience, drive business results and

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Why competitions are an essential ingredient in your marketing mix

Why competitions are an essential ingredient in your marketing mix

Everybody loves free stuff, right? It’s what makes competitions so appealing. Whether they’re skills, sales or knowledge-based, competitions are a chance for consumers to have a bit of fun and get rewarded for it. As a brand, it’s a great opportunity to attract new audiences. Competitions are a win-win marketing

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7 ways to boost your ecommerce with marketing automation

7 Ways to Boost Your eCommerce with Marketing Automation

Smart ecommerce operators are leveraging the benefits of marketing automation tools to use customer data for more personalised campaigns. Your ecommerce system takes care of all point of sale, inventory and fulfillment, integrating with marketing automation ensures you are using up to date customer information, subscription preferences and purchasing behaviour

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Why your ecommerce needs marketing automation

Why Your eCommerce Needs Marketing Automation

You’ve got the e-commerce store, everything is laid out nicely, the mechanics and customer experience is good, it feels like all the boxes are ticked. But you know it could be better. If only you could segment customers for targeted marketing, deal with those abandoned carts, make some product recommendations,

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What can Lead Scoring do to improve your sales funnel?

Inbound marketing can be great for generating new leads, but how do you separate the wheat from the chaff? Who are the hot prospects to nurture through your sales funnel, and who are just the tyre kickers at the earliest stages of a buyer journey? This is where an automated

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Hello TractionNext Marketing Automation

Whether you are transitioning from previous release Traction Platform, Traction Express or simply looking for a new email marketing automation platform. There are many great new features of the TractionNext platform that can help make day to day marketing life easier. TractionNext provides a more relevant and engaging brand experience

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