Category: Email Strategies

How To Engage Customers with a Mobile Wallet

How To Engage Customers with a Mobile Wallet

If you’re not already using the mobile wallet app on your smartphone, you’re in the minority. Apps such as Apple Wallet or Google Pay transform traditional, physical vouchers and coupons into digital files. And thanks to the omnipresence of smartphones, these mobile wallets are becoming more and more popular with

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SMS for greater reach with your customers

SMS for greater reach with your customers

With more businesses using email marketing, paid social media and other search engine marketing for promotion, it’s getting harder to stand out among all the noise. One way that successful businesses are standing out is by taking advantage of business SMS messaging. The open rate for SMS of 98% beats

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4 Reasons To Craft A Data-Driven Customer Experience

4 Reasons To Craft A Data-Driven Customer Experience

A customer’s personal interaction with a brand is more important than ever. According to Walker Info, 86 per cent of customers will rate  experience as the most important factor when making a purchase by next year. As competition between brands increases, you can’t afford to leave your marketing strategies up to

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How an all-in-one platform will solve your marketing struggles

How an all-in-one platform will solve your marketing struggles

Customers are more reachable than ever. And while the smartphone has become a focal point of communication thanks to social media, email and text messaging, it’s important to communicate with your customers in the way they want. After all, it doesn’t take much effort to ignore something you don’t want

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How to build your eCRM programme

How to build your eCRM programme

It’s common practice for businesses and brands to have an email marketing programme. After all, email still remains king of the marketing channel, with a $44 ROI for every $1 spent. If you’re a good marketer you would have segmented your email database and sent out personalised email content based

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How to get the most out of your email marketing campaign

How to get the most out of your email marketing campaign

Despite the prevalence of other digital communication tools, from text messaging to social media, email continues to be a vital channel. At present almost 4 billion people are using email and are showing no signs of stopping. When done well, email lets you engage an audience, drive business results and

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4 Last-Minute Promotion Strategies for Christmas Sales

Christmas represents the busiest time of the year for most retail and service industries around the globe. However, behind any impressive sales figures is an effective marketing strategy and a range of conversion-focused marketing collateral. Here are four last-minute promotion strategies your business should implement to boost your 2018 Christmas

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A Guide to Lead Scoring and Campaign Optimisation

A lead’s fit with your product or service isn’t always obvious from one or two metrics, and without understanding fit and interest, you can waste valuable time and resources on the wrong leads. Lead scoring lets you focus on only the best leads by giving you a better picture of

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