Despite the prevalence of other digital communication tools, from text messaging to social media, email continues to be a vital channel. At present almost 4 billion people are using email and are showing no signs of stopping. When done well, email lets you engage an audience, drive business results and
Everybody loves free stuff, right? It’s what makes competitions so appealing. Whether they’re skills, sales or knowledge-based, competitions are a chance for consumers to have a bit of fun and get rewarded for it. As a brand, it’s a great opportunity to attract new audiences. Competitions are a win-win marketing
As a marketer, you spend a lot of time focused on generating leads, creating brand buzz and keeping customers happy and engaged with relevant content. Getting people to look your way can be tough. Promotions are a great way to drive instant brand interaction. A good promotion enables you to
Running a promotion can be an intimidating experience. Get it right and you will be rewarded in a number of ways – more customer engagement, increased sales, new customers, and deeper insights on who your customers are. Get it wrong, and you risk damaging your brand, incur unexpected costs, and
As a marketer, you spend a lot of time focusing on generating leads, creating brand buzz and keeping customers happy and engaged with the relevant content. Getting people to look your way can be tough. Customers are overwhelmed with choice so no one wakes up in the morning thinking about
The never-ending quest for new sales leads and list building means smart marketers need to know what acquisition tools are available. Online competitions are emerging as one of the most cost-effective tools in a marketers arsenal as technology platforms continue to improve with powerful and easy to use feature sets.
Find out how the world’s top brands are using competitions as a low cost way to engage customers and create viral content. As a marketer, you spend a lot of time focussed on generating leads, creating brand buzz and keeping customers happy and engaged with relevant content. Getting people to
INCREASE SALES Link to sales To ensure each entry guarantees a sale, require proof of purchase from entrants. On-pack unique codes or barcodes with receipt based validation will allow you to do this – entrants can then be asked for a code to enter. Engage after the promotion To improve
Half of marketers in APAC struggle to make a business case for digital. Yet data shows that there’s a correlation between digital marketing excellence and revenue. Being able to demonstrate your digital marketing campaign will increase sales can be particularly helpful for getting the resources you need. One of our most popular
We all love creating relevant, exciting one-to-one campaigns that we can be proud of, whether on email or SMS – but how do you then grow subscribers for your next campaign? That’s where promotions and competitions can come in, while also generating new leads, and growing revenue. In one of
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