If you’re not already using the mobile wallet app on your smartphone, you’re in the minority. Apps such as Apple Wallet or Google Pay transform traditional, physical vouchers and coupons into digital files. And thanks to the omnipresence of smartphones, these mobile wallets are becoming more and more popular with
In August 2019, Australia made a giant leap towards an open data economy by passing Consumer Data Right (CDR) legislation. Following in the footsteps of the EU’s General Data Protection Regulations (GDPR), the CDR grants consumers the right to transfer personal data from one place to another with ease. It
With more businesses using email marketing, paid social media and other search engine marketing for promotion, it’s getting harder to stand out among all the noise. One way that successful businesses are standing out is by taking advantage of business SMS messaging. The open rate for SMS of 98% beats
A customer’s personal interaction with a brand is more important than ever. According to Walker Info, 86 per cent of customers will rate experience as the most important factor when making a purchase by next year. As competition between brands increases, you can’t afford to leave your marketing strategies up to
Have you ever been given a physical loyalty card from your local café? How many times have you remembered to bring it along next time to redeem your free coffee? It can be difficult to keep track of all your cards and vouchers every time you pass by a local
Customers are more reachable than ever. And while the smartphone has become a focal point of communication thanks to social media, email and text messaging, it’s important to communicate with your customers in the way they want. After all, it doesn’t take much effort to ignore something you don’t want
It’s common practice for businesses and brands to have an email marketing programme. After all, email still remains king of the marketing channel, with a $44 ROI for every $1 spent. If you’re a good marketer you would have segmented your email database and sent out personalised email content based
Despite the prevalence of other digital communication tools, from text messaging to social media, email continues to be a vital channel. At present almost 4 billion people are using email and are showing no signs of stopping. When done well, email lets you engage an audience, drive business results and
Everybody loves free stuff, right? It’s what makes competitions so appealing. Whether they’re skills, sales or knowledge-based, competitions are a chance for consumers to have a bit of fun and get rewarded for it. As a brand, it’s a great opportunity to attract new audiences. Competitions are a win-win marketing
As a marketer, you spend a lot of time focused on generating leads, creating brand buzz and keeping customers happy and engaged with relevant content. Getting people to look your way can be tough. Promotions are a great way to drive instant brand interaction. A good promotion enables you to
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