Category: Competitions

How an all-in-one platform will solve your marketing struggles

How an all-in-one platform will solve your marketing struggles

Customers are more reachable than ever. And while the smartphone has become a focal point of communication thanks to social media, email and text messaging, it’s important to communicate with your customers in the way they want. After all, it doesn’t take much effort to ignore something you don’t want

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How to build your eCRM programme

How to build your eCRM programme

It’s common practice for businesses and brands to have an email marketing programme. After all, email still remains king of the marketing channel, with a $44 ROI for every $1 spent. If you’re a good marketer you would have segmented your email database and sent out personalised email content based

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How to get the most out of your email marketing campaign

How to get the most out of your email marketing campaign

Despite the prevalence of other digital communication tools, from text messaging to social media, email continues to be a vital channel. At present almost 4 billion people are using email and are showing no signs of stopping. When done well, email lets you engage an audience, drive business results and

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Why competitions are an essential ingredient in your marketing mix

Why competitions are an essential ingredient in your marketing mix

Everybody loves free stuff, right? It’s what makes competitions so appealing. Whether they’re skills, sales or knowledge-based, competitions are a chance for consumers to have a bit of fun and get rewarded for it. As a brand, it’s a great opportunity to attract new audiences. Competitions are a win-win marketing

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How to create the right promotions for your brand

As a marketer, you spend a lot of time focused on generating leads, creating brand buzz and keeping customers happy and engaged with relevant content. Getting people to look your way can be tough. Promotions are a great way to drive instant brand interaction. A good promotion enables you to

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How to optimise your promotions

Running a promotion can be an intimidating experience. Get it right and you will be rewarded in a number of ways – more customer engagement, increased sales, new customers, and deeper insights on who your customers are. Get it wrong, and you risk damaging your brand, incur unexpected costs, and

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5 ways to use competitions for strategic growth

Generate Brand Buzz and Sales Leads with Competitions

As a marketer, you spend a lot of time focusing on generating leads, creating brand buzz and keeping customers happy and engaged with the relevant content. Getting people to look your way can be tough. Customers are overwhelmed with choice so no one wakes up in the morning thinking about

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How to get 125,000 competition entries for your sales funnel

The never-ending quest for new sales leads and list building means smart marketers need to know what acquisition tools are available. Online competitions are emerging as one of the most cost-effective tools in a marketers arsenal as technology platforms continue to improve with powerful and easy to use feature sets.

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SlideShare: Let your customers do the marketing for you

Find out how the world’s top brands are using competitions as a low cost way to engage customers and create viral content. As a marketer, you spend a lot of time focussed on generating leads, creating brand buzz and keeping customers happy and engaged with relevant content. Getting people to

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