Category: Case studies

Case Study: Building databases through marketing automation

Client overview Pioneer is a Japanese multinational corporation that specialises in digital entertainment products, based in Tokyo, Japan. The company was founded by Nozomu Matsumoto in 1938 in Tokyo as a radio and speaker repair shop, and its current president is Susumu Kotani. The Australian business focuses on Home/DJ/Car audio and electronics. Challenge Pioneer’s main goal was to build the database

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Case Study: Increasing Magnum’s customer data through POS

Client overview Magnum is an ice cream brand designed for the ‘Pleasure Seekers’ owned by the British/Dutch company Unilever and sold as part of the Heartbrand line of products in most countries. Challenge Strategic problems: Unilever wanted to capture customer data on iPads at the point of sale in their pop-up ‘Pleasure Store’. A competition

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Making it personal with Marmite

Client overview Marmite is a savoury spread made from yeast extract since 1902 and currently owned by Unilever.  It took a couple of years to perfect the recipe and for the British public to warm to the spread’s distinctive Love it or hate it, you’ll have an opinion on the

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Behind the scenes of a National Lottery competition

CASE STUDY Creating an online competition that runs smoothly involves an end to end solution that encompasses marketing strategy and robust technology. The National Lottery UK teamed up with Traction Digital for a competition with a peak volume of 5400 entries per hour. The stakes were high but so was

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Future Proofing Retail in the Wave of Emerging Tech

It is an exciting time for technology and innovation, with the consistent arrival of new start-ups, new technology and Government funded projects. It seems like every day a new app or exciting digital product arrives on the scene, ready to improve our lives and radically impact the way we see

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How Unilever’s Dove Men+Care boosted awareness with a multi-channel, collaborative promotion

Traction Digital worked with Unilever Australia on the Dove Men+Care “Journey to Strength” collaborative promotion providing technical scoping, campaign setup, mechanics and testing to support a multi-channel and multi-partnership promotion. Challenges Promotions platform for multi-channel solution Trusted advisor for major prize draw Acquire new email subscribers Solution at a glance

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Lion Increase Engagement by 34% with Personalised NRL Club Promotion

Overview Traction Digital provided setup, mechanics, testing, campaign management and reporting for 14 competition communications for Lion brands Tooheys and XXXX GOLD. In addition to this Traction Digital modernised existing 3rd party email templates with mobile responsive design. Challenges Acquire new email subscribers for Tooheys and XXXX GOLD Qualify and engage

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Enriching Marketing Ecosystems with Data Insights & Automation

Traction Digital carried out a full data base cleanse and implemented an ongoing data maintenance and automation strategy. Implementation of the Traction marketing platform was completed, with transition of postal and SMS databases to a consolidated and cost effective email solution. Challenges Ability to run national campaigns alongside individual store

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Creative campaign pledge drives ongoing engagement – Go the Maroons!

Traction Digital worked with Lion on the ‘XXXX State of Origin Interactive Pledge’ promotion providing technical scoping, campaign setup, mechanics and testing. The project included campaign management and reporting for three separate competition functions and prize draws. Challenges • Promotions platform to send digital communications throughout the State of Origin Series• Acquire

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Australia’s Largest Liquor Promo Lifts Category Sales by 5%

Customer acquisition partnership As customer acquisition experts, Traction Digital collaborated with Lion to re-engage existing customers and reach a new audience. Traction Digital’s main focus was to develop efficient and effective digital solutions to deliver the best consumer journey and meet key metrics for Lion’s XXXX GOLD brand. Challenges •

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