Despite the prevalence of other digital communication tools, from text messaging to social media, email continues to be a vital channel. At present almost 4 billion people are using email and are showing no signs of stopping. When done well, email lets you engage an audience, drive business results and
Everybody loves free stuff, right? It’s what makes competitions so appealing. Whether they’re skills, sales or knowledge-based, competitions are a chance for consumers to have a bit of fun and get rewarded for it. As a brand, it’s a great opportunity to attract new audiences. Competitions are a win-win marketing
Building an email list that converts means understanding and creating relationships with specific customers. How? Using content that connects with their wants, needs and desires. You’re probably already finding new customers with targeted ads that link to a landing page providing a magnetic offer. It’s free, they love it, you
When you create an outbound SMS marketing campaign, you hope to get into someone’s pocket and be opened and actioned. When a customer sends you an inbound SMS, the whole relationship is reversed. They’re not just contacting you and giving up personal details for something in return, they’re also engaging
Traction Digital managed the mechanics for the “My Mug” promotion, with the inclusion of; automated code generation, custom draw mechanic, triggered emails and centralised management for all data. Challenges Reinvigorate customer loyalty Acquire new subscribers and customers A single centralised promotion platform Website integration Solution at a glance Traction Platform
The General Data Protection Regulation (GDPR) is a serious new law that governs how businesses collect, store and use data collected about individuals. With the compliance deadline fast approaching, Traction Digital has compiled a handy checklist of things to get you ready. Check our blog for more detailed GDPR information, or if you’re
If your business offers goods and services in the European Union, you will know that compliance with the incoming General Data Protection Regulation (GDPR) is serious. The GDPR is a new law that protects how businesses collect, store and use data collected on individuals. What is the penalty for failing
The never-ending quest for new sales leads and list building means smart marketers need to know what acquisition tools are available. Online competitions are emerging as one of the most cost-effective tools in a marketers arsenal as technology platforms continue to improve with powerful and easy to use feature sets.
Autumn marks the end of those glorious summer days where outdoor living and activities dominate the daily activities of everyone. It is a time of opportunity for marketers to begin a calendar of special offer campaigns as people start to transition into a new season with different priorities. Smart marketers
“Gee the year went quick”…said everyone, every year. And with it, we’re past the silly season and full throttle into a new year as marketers are tasked to help fill a sales funnel at a time when the spending craze of December and January starts to fade. Post-holiday season marketing
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