Category: Blog

How To Engage Customers with a Mobile Wallet

How To Engage Customers with a Mobile Wallet

If you’re not already using the mobile wallet app on your smartphone, you’re in the minority. Apps such as Apple Wallet or Google Pay transform traditional, physical vouchers and coupons into digital files. And thanks to the omnipresence of smartphones, these mobile wallets are becoming more and more popular with

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SMS for greater reach with your customers

SMS for greater reach with your customers

With more businesses using email marketing, paid social media and other search engine marketing for promotion, it’s getting harder to stand out among all the noise. One way that successful businesses are standing out is by taking advantage of business SMS messaging. The open rate for SMS of 98% beats

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4 Reasons To Craft A Data-Driven Customer Experience

4 Reasons To Craft A Data-Driven Customer Experience

A customer’s personal interaction with a brand is more important than ever. According to Walker Info, 86 per cent of customers will rate  experience as the most important factor when making a purchase by next year. As competition between brands increases, you can’t afford to leave your marketing strategies up to

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How an all-in-one platform will solve your marketing struggles

How an all-in-one platform will solve your marketing struggles

Customers are more reachable than ever. And while the smartphone has become a focal point of communication thanks to social media, email and text messaging, it’s important to communicate with your customers in the way they want. After all, it doesn’t take much effort to ignore something you don’t want

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How to build your eCRM programme

How to build your eCRM programme

It’s common practice for businesses and brands to have an email marketing programme. After all, email still remains king of the marketing channel, with a $44 ROI for every $1 spent. If you’re a good marketer you would have segmented your email database and sent out personalised email content based

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How to get the most out of your email marketing campaign

How to get the most out of your email marketing campaign

Despite the prevalence of other digital communication tools, from text messaging to social media, email continues to be a vital channel. At present almost 4 billion people are using email and are showing no signs of stopping. When done well, email lets you engage an audience, drive business results and

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Why competitions are an essential ingredient in your marketing mix

Why competitions are an essential ingredient in your marketing mix

Everybody loves free stuff, right? It’s what makes competitions so appealing. Whether they’re skills, sales or knowledge-based, competitions are a chance for consumers to have a bit of fun and get rewarded for it. As a brand, it’s a great opportunity to attract new audiences. Competitions are a win-win marketing

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15 tactics you need to grow your email list

Building an email list that converts means understanding and creating relationships with specific customers. How? Using content that connects with their wants, needs and desires. You’re probably already finding new customers with targeted ads that link to a landing page providing a magnetic offer. It’s free, they love it, you

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