Category: Blog

How an all-in-one platform will solve your marketing struggles

How an all-in-one platform will solve your marketing struggles

Customers are more reachable than ever. And while the smartphone has become a focal point of communication thanks to social media, email and text messaging, it’s important to communicate with your customers in the way they want. After all, it doesn’t take much effort to ignore something you don’t want

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How to build your eCRM programme

How to build your eCRM programme

It’s common practice for businesses and brands to have an email marketing programme. After all, email still remains king of the marketing channel, with a $44 ROI for every $1 spent. If you’re a good marketer you would have segmented your email database and sent out personalised email content based

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How to get the most out of your email marketing campaign

How to get the most out of your email marketing campaign

Despite the prevalence of other digital communication tools, from text messaging to social media, email continues to be a vital channel. At present almost 4 billion people are using email and are showing no signs of stopping. When done well, email lets you engage an audience, drive business results and

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Why competitions are an essential ingredient in your marketing mix

Why competitions are an essential ingredient in your marketing mix

Everybody loves free stuff, right? It’s what makes competitions so appealing. Whether they’re skills, sales or knowledge-based, competitions are a chance for consumers to have a bit of fun and get rewarded for it. As a brand, it’s a great opportunity to attract new audiences. Competitions are a win-win marketing

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15 tactics you need to grow your email list

Building an email list that converts means understanding and creating relationships with specific customers. How? Using content that connects with their wants, needs and desires. You’re probably already finding new customers with targeted ads that link to a landing page providing a magnetic offer. It’s free, they love it, you

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5 benefits of using inbound SMS

5 ways inbound SMS can benefit your business

When you create an outbound SMS marketing campaign, you hope to get into someone’s pocket and be opened and actioned. When a customer sends you an inbound SMS, the whole relationship is reversed. They’re not just contacting you and giving up personal details for something in return, they’re also engaging

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Case study: Refreshing customer loyalty through promotions

Traction Digital managed the mechanics for the “My Mug” promotion, with the inclusion of; automated code generation, custom draw mechanic, triggered emails and centralised management for all data. Challenges Reinvigorate customer loyalty Acquire new subscribers and customers A single centralised promotion platform Website integration Solution at a glance Traction Platform

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Your own step-by-step GDPR checklist

The General Data Protection Regulation (GDPR) is a serious new law that governs how businesses collect, store and use data collected about individuals. With the compliance deadline fast approaching, Traction Digital has compiled a handy checklist of things to get you ready. Check our blog for more detailed GDPR information, or if you’re

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Are you ready for new GDPR laws?

If your business offers goods and services in the European Union, you will know that compliance with the incoming General Data Protection Regulation (GDPR) is serious. The GDPR is a new law that protects how businesses collect, store and use data collected on individuals. What is the penalty for failing

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