TractionNext Blog

Stay in the loop with the latest cross-channel marketing and automation insights.

10 Proven Ways to Grow Your Email Subscriber List

Email is a highly-effective method to build your customer base and maintain long-term relationships with loyal customers. This is because it gives you a direct, private channel to communicate with your subscribers, in contrast to crowded platforms like social media where it’s difficult to talk to individual customers. So how

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12 Reasons Why Your Automated Email Campaigns Are Failing

Automated email campaigns are an essential marketing channel, helping you grow sales and revenue. Done right, email marketing can massively boost per-consumer spend for your business and earn back as much as 30 times what you’re spending. Email automation streamlines the process by letting you scale up, segment your customer

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A Complete Beginner’s Guide to Email Automation

Despite the plethora of tools available to marketers, it can’t be denied that email marketing is one of the most powerful and effective ways to connect with your audience on a human level. Email marketing remains an extremely popular and effective tool, offering high ROI, high conversion rates, and an

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5 ways to use competitions for strategic growth

Generate Brand Buzz and Sales Leads with Competitions

As a marketer, you spend a lot of time focusing on generating leads, creating brand buzz and keeping customers happy and engaged with the relevant content. Getting people to look your way can be tough. Customers are overwhelmed with choice so no one wakes up in the morning thinking about

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Dynamic content

How to Maximise Email with Dynamic Content

Want higher email open rates, transactions, and click-through rates? You gotta get personal. Really personal. Personalisation is King when it comes to email content. People expect you to know them well, and to tell them about the products and services that they’ll like – even if don’t yet know it

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How to build a lead nurturing sequence

How to Build a Lead Nurturing Email Sequence

Capturing new leads is the lifeblood of any organisation. You know it takes time, effort and ultimately costs money with content creation and amplifications costs. So when you get leads, you don’t want to lose them. That’s where a lead nurture email sequence helps. It helps leads who have already

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What can SMS FOMO Teach You About Marketing?

With most smartphones either glued to people’s hands or within constant reach, marketers are looking at ways to add SMS into multichannel marketing campaigns. SMS campaigns have rapidly gained acceptance as offering an immediate and personal connection with audiences. People cannot resist looking at their phone once an alert is

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7 ways to boost your ecommerce with marketing automation

7 Ways to Boost Your eCommerce with Marketing Automation

Smart ecommerce operators are leveraging the benefits of marketing automation tools to use customer data for more personalised campaigns. Your ecommerce system takes care of all point of sale, inventory and fulfillment, integrating with marketing automation ensures you are using up to date customer information, subscription preferences and purchasing behaviour

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5 ways to improve your next email campaign

5 Ways to Improve Your Next Email Campaign

Creating an effective email campaign means you’ve got to get it through the spam filter, found amongst the deluge, clicked on to be opened, then clicked through to conversion. And that’s if you’re sending it to the right people on a good list. What are the key things that need

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5 benefits of using inbound SMS

5 ways inbound SMS can benefit your business

When you create an outbound SMS marketing campaign, you hope to get into someone’s pocket and be opened and actioned. When a customer sends you an inbound SMS, the whole relationship is reversed. They’re not just contacting you and giving up personal details for something in return, they’re also engaging

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