TractionNext Blog

Stay in the loop with the latest cross-channel marketing and automation insights.

How to optimise your promotions

Running a promotion can be an intimidating experience. Get it right and you will be rewarded in a number of ways – more customer engagement, increased sales, new customers, and deeper insights on who your customers are. Get it wrong, and you risk damaging your brand, incur unexpected costs, and

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15 tactics you need to grow your email list

Building an email list that converts means understanding and creating relationships with specific customers. How? Using content that connects with their wants, needs and desires. You’re probably already finding new customers with targeted ads that link to a landing page providing a magnetic offer. It’s free, they love it, you

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4 Last-Minute Promotion Strategies for Christmas Sales

Christmas represents the busiest time of the year for most retail and service industries around the globe. However, behind any impressive sales figures is an effective marketing strategy and a range of conversion-focused marketing collateral. Here are four last-minute promotion strategies your business should implement to boost your 2018 Christmas

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A Guide to Lead Scoring and Campaign Optimisation

A lead’s fit with your product or service isn’t always obvious from one or two metrics, and without understanding fit and interest, you can waste valuable time and resources on the wrong leads. Lead scoring lets you focus on only the best leads by giving you a better picture of

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16 Ways to Boost Your Email Open Rates

Email is one of the most cost-effective marketing channels, delivering returns as high as $41 in sales for each dollar spent. However, achieving those returns requires a solid email open rate, and if you’re making common mistakes in your email marketing, you could have fewer signups, less social media sharing, fewer

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7 Strategies to Create the Perfect Nurture Sequence

Lead nurturing is about strengthening relationships with leads who aren’t ready to buy, but could be a customer in the future. The right lead-nurturing strategy can help you educate leads on your products and services, build trust, and boost sales in the future. A short-sighted business might focus on only

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Everything To Know About Using Triggers In Email Campaigns

Trigger-based email campaigns are one of the best tools you can use for your email campaigns because they let you personalise your marketing message, onboard new leads, nurture leads, and optimise your conversion process. Triggers send emails to subscribers based on their online behaviour. For example, you can set up

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How to Segment your Database for Targeted Email Marketing

Email segmentation and personalisation are pivotal to creating a successful email marketing campaign. They’ve been shown to deliver six times higher transaction rates, but as little as 30% of brands make use of them. Segmentation is the data-driven alternative to email blast campaigns that allows you to send highly-targeted messaging

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