TractionNext Blog

Stay in the loop with the latest cross-channel marketing and automation insights.

The Cadbury Creme Egg promotion that connected TV to digital

Cadbury was looking to announce and hype the return of the Cadbury Creme Egg with an innovative promotion. The goal was to create positive word of mouth, raise brand awareness and ultimately drive sales growth with a campaign that provided consumers with an entertaining experience that encouraged deeper engagement and involvement with the Cadbury

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Raising $10m with a strong email strategy and platform

Dry July partnered with Ovato Technology on a pro-bono basis to help them develop and execute their email strategy given their need for expert support. The TractionNext was selected as the relevant platform to use based on the planned strategy and requirements. It was vital to ensure that Dry July’s platform usage was driven

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Streamlining and automating bookings, feedback and email marketing

Nick’s Waterfront Dining is a Sydney Dining institution which opened its doors in 1998. Nick’s is now represented by seven vibrant waterfront restaurants in Sydney focusing on the philosophy of simplicity and quality of product. With seven restaurants, Nick’s Waterfront Dining was struggling to have a single view

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RSS to email: Lexis Nexis Legal Express

LexisNexis unites web technologies and premium information outlets to give users access to billions of searchable documents and records from more than 45,000 sources. They also apply analytics to help their users see patterns, connect ideas and find answers that make their jobs easier. Their risk solutions

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