TractionNext Blog

Stay in the loop with the latest cross-channel marketing and automation insights.

SMS for greater reach with your customers

SMS for greater reach with your customers

With more businesses using email marketing, paid social media and other search engine marketing for promotion, it’s getting harder to stand out among all the noise. One way that successful businesses are standing out is by taking advantage of business SMS messaging. The open rate for SMS of 98% beats

Read More »
4 Reasons To Craft A Data-Driven Customer Experience

4 Reasons To Craft A Data-Driven Customer Experience

A customer’s personal interaction with a brand is more important than ever. According to Walker Info, 86 per cent of customers will rate  experience as the most important factor when making a purchase by next year. As competition between brands increases, you can’t afford to leave your marketing strategies up to

Read More »
How to build your eCRM programme

How to build your eCRM programme

It’s common practice for businesses and brands to have an email marketing programme. After all, email still remains king of the marketing channel, with a $44 ROI for every $1 spent. If you’re a good marketer you would have segmented your email database and sent out personalised email content based

Read More »
How to get the most out of your email marketing campaign

How to get the most out of your email marketing campaign

Despite the prevalence of other digital communication tools, from text messaging to social media, email continues to be a vital channel. At present almost 4 billion people are using email and are showing no signs of stopping. When done well, email lets you engage an audience, drive business results and

Read More »

How to create the right promotions for your brand

As a marketer, you spend a lot of time focused on generating leads, creating brand buzz and keeping customers happy and engaged with relevant content. Getting people to look your way can be tough. Promotions are a great way to drive instant brand interaction. A good promotion enables you to

Read More »

How to optimise your promotions

Running a promotion can be an intimidating experience. Get it right and you will be rewarded in a number of ways – more customer engagement, increased sales, new customers, and deeper insights on who your customers are. Get it wrong, and you risk damaging your brand, incur unexpected costs, and

Read More »

Next Step

Get in touch and discover what a fully integrated digital marketing platform can do for you!

Newsletter

First Name
Last Name
Email Address

By subscribing you're agreeing to our privacy policy