TractionNext Blog

Stay in the loop with the latest cross-channel marketing and automation insights.

A Guide to Lead Scoring and Campaign Optimisation

A lead’s fit with your product or service isn’t always obvious from one or two metrics, and without understanding fit and interest, you can waste valuable time and resources on the wrong leads. Lead scoring lets you focus on only the best leads by giving you a better picture of

Read More »

16 Ways to Boost Your Email Open Rates

Email is one of the most cost-effective marketing channels, delivering returns as high as $41 in sales for each dollar spent. However, achieving those returns requires a solid email open rate, and if you’re making common mistakes in your email marketing, you could have fewer signups, less social media sharing, fewer

Read More »

7 Strategies to Create the Perfect Nurture Sequence

Lead nurturing is about strengthening relationships with leads who aren’t ready to buy, but could be a customer in the future. The right lead-nurturing strategy can help you educate leads on your products and services, build trust, and boost sales in the future. A short-sighted business might focus on only

Read More »

Everything To Know About Using Triggers In Email Campaigns

Trigger-based email campaigns are one of the best tools you can use for your email campaigns because they let you personalise your marketing message, onboard new leads, nurture leads, and optimise your conversion process. Triggers send emails to subscribers based on their online behaviour. For example, you can set up

Read More »

How to Segment your Database for Targeted Email Marketing

Email segmentation and personalisation are pivotal to creating a successful email marketing campaign. They’ve been shown to deliver six times higher transaction rates, but as little as 30% of brands make use of them. Segmentation is the data-driven alternative to email blast campaigns that allows you to send highly-targeted messaging

Read More »

10 Proven Ways to Grow Your Email Subscriber List

Email is a highly-effective method to build your customer base and maintain long-term relationships with loyal customers. This is because it gives you a direct, private channel to communicate with your subscribers, in contrast to crowded platforms like social media where it’s difficult to talk to individual customers. So how

Read More »

Next Step

Get in touch and discover what

a fully integrated digital marketing platform can do for you!