TractionNext Blog

Stay in the loop with the latest cross-channel marketing and automation insights.

How an all-in-one platform will solve your marketing struggles

How an all-in-one platform will solve your marketing struggles

Customers are more reachable than ever. And while the smartphone has become a focal point of communication thanks to social media, email and text messaging, it’s important to communicate with your customers in the way they want. After all, it doesn’t take much effort to ignore something you don’t want

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How to build your eCRM programme

How to build your eCRM programme

It’s common practice for businesses and brands to have an email marketing programme. After all, email still remains king of the marketing channel, with a $44 ROI for every $1 spent. If you’re a good marketer you would have segmented your email database and sent out personalised email content based

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How to get the most out of your email marketing campaign

How to get the most out of your email marketing campaign

Despite the prevalence of other digital communication tools, from text messaging to social media, email continues to be a vital channel. At present almost 4 billion people are using email and are showing no signs of stopping. When done well, email lets you engage an audience, drive business results and

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Why competitions are an essential ingredient in your marketing mix

Why competitions are an essential ingredient in your marketing mix

Everybody loves free stuff, right? It’s what makes competitions so appealing. Whether they’re skills, sales or knowledge-based, competitions are a chance for consumers to have a bit of fun and get rewarded for it. As a brand, it’s a great opportunity to attract new audiences. Competitions are a win-win marketing

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How to create the right promotions for your brand

As a marketer, you spend a lot of time focused on generating leads, creating brand buzz and keeping customers happy and engaged with relevant content. Getting people to look your way can be tough. Promotions are a great way to drive instant brand interaction. A good promotion enables you to

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How to optimise your promotions

Running a promotion can be an intimidating experience. Get it right and you will be rewarded in a number of ways – more customer engagement, increased sales, new customers, and deeper insights on who your customers are. Get it wrong, and you risk damaging your brand, incur unexpected costs, and

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15 tactics you need to grow your email list

Building an email list that converts means understanding and creating relationships with specific customers. How? Using content that connects with their wants, needs and desires. You’re probably already finding new customers with targeted ads that link to a landing page providing a magnetic offer. It’s free, they love it, you

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4 Last-Minute Promotion Strategies for Christmas Sales

Christmas represents the busiest time of the year for most retail and service industries around the globe. However, behind any impressive sales figures is an effective marketing strategy and a range of conversion-focused marketing collateral. Here are four last-minute promotion strategies your business should implement to boost your 2018 Christmas

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