Why Data-Driven Email Marketing Matters

Why Data-Driven Email Marketing Matters

The first email marketing message dates back to 1978, when Gary Thuerk, then of Digital Equipment Corp. sent it out on ARPAnet, a forerunner to the Internet Even though many other platforms and channels have emerged in the past 43 years, email marketing remains one of...
Why SMS Still Has A Place In Your Marketing Mix

Why SMS Still Has A Place In Your Marketing Mix

As more brands turn their attention towards channels like social media, push notifications and email, you may wonder if the sun has set on SMS marketing. But there’s a reason it has been around for so long: it works. And in an increasingly cluttered marketing...
Creating The Perfect Multi-Channel Campaign

Creating The Perfect Multi-Channel Campaign

Most marketers these days know that because consumers are spread out across multiple platforms, brands need to take a multi-channel approach to marketing. But a lack of time and proper resources prevents nearly one-quarter of marketers from implementing this strategy....