Get the next generation
digital marketing tool

TractionNext combines your enterprise email marketing, campaigns, contacts and communications into one easy-to-use platform

All of your communications, competitions and contacts in one place

TractionNext provides a more relevant and engaging brand experience to customers. With real time insights and reporting across multiple digital channels all in the one place so you can easily leverage data intelligence to drive performance.

Key Features

Single customer view

visual automation builder

detailed reporting

Targeted Engagement

Trigger automated responses to customer activity and behaviour to provide a more personalised buyer journey. Analytic insights allow you to accurately deliver the right message at the right time, resulting in higher conversions.

Marketing Automation

Connect across multiple channels with email, SMS and online. Maximise your campaign reach, linking all data back to your digital marketing campaigns from wherever your content is hosted.

Consumer Engagement

TractionNext streamlines consumer acquisition and engagement with the execution of your cross-channel campaigns, including lifecycle email and trade promotions.

Campaign Insights

Activate sales CRM functionality with real-time insights to accurately pinpoint success and failure factors and tie back to marketing campaigns for intelligent sales and marketing.

Here’s what our customers are saying about us

For Unilever to be at the top of its game in digital marketing, we needed Traction Digital

UNILEVER UKHEAD OF NEW MEDIA AND MARKETING SERVICES

Cadbury has continued to strive for creativity in our campaigns using a wide range of digital touch points whilst importantly retaining a strong desire to always capture insights and data about consumer engagement – mindful of how information can drive the development of future campaigns. Traction has been crucial in enabling us to achieve this.

CADBURY SCHWEPPESGROUP INTERACTIVE AND EMERGING MEDIA MANAGER

Traction has enabled us to use multiple channels to encourage customers to communicate with us and us with them. Traction’s seamless integration with our existing infrastructure makes my job a lot easier! Traction gives us all our customer insights at the touch of a button. We dissect this to help with business decisions as well as targeting customers with offers that suits them, ultimately resulting in more cinema visits and a higher retail spend.

VUE ENTERTAINMENTHEAD OF DIGITAL