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For Unilever to be at the top of its game in digital marketing, we needed Traction Digital

Cadbury has continued to strive for creativity in our campaigns using a wide range of digital touch points whilst importantly retaining a strong desire to always capture insights and data about consumer engagement – mindful of how information can drive the development of future campaigns. Traction has been crucial in enabling us to achieve this.

Traction has enabled us to use multiple channels to encourage customers to communicate with us and us with them. Traction’s seamless integration with our existing infrastructure makes my job a lot easier! Traction gives us all our customer insights at the touch of a button. We dissect this to help with business decisions as well as targeting customers with offers that suits them, ultimately resulting in more cinema visits and a higher retail spend.

Having worked with Traction Digital on a number of client accounts, I have been repeatedly impressed with the professional, expert project management and technical support I have received. In particular, the one-point-of-contact approach and the total service: from scoping to implementation to ongoing maintenance, Traction Digital have helped make complex projects with multiple stakeholders run smoothly and achieve optimum results for our clients.

Working with Traction Digital has allowed us to create innovative promotions generating strong brand awareness, without us having to worry about the workings of the promotion mechanics and regulations. More importantly, it has ensured that all promotion data is retained so that we can continue the conversation after the activity has finished. The team at Traction Digital always provide us with thoughtful, helpful information and advice and respond quickly and proactively to our communications. We know our business is being looked after with them.

The campaign was critical to our growth targets and this competition exceeded our expectations. Traction Digital handled the peak rate of entries that ran into the hundreds per second, plus answer and resolve all queries within 24 hours.

As a trusted provider, Traction Digital securely managed a promotion that involved multiple channels and partnerships and a high value consumer prize draw. They simplified a complex process to deliver an exceptional customer experience.